Bar Tender by Wingstop:
The First Bar Dedicated
to Chicken Tenders
To celebrate the launch of their New Crispy Tenders, we took Wingstop through a VIP experience. No press conference. No safe sample tables. Instead, we dropped ‘Bar Tender by Wingstop,’ a two-night-only pop-up in NYC where fans, creators, and flavor lovers could get a taste of chef-made sauced, tossed, and remixed tenders in any way they wanted.
Bring the Flavor
Bar Tender by Wingstop reimagined the popular Jolene Sound Room in Brooklyn for a tasting experience through the lens of “flavor mixology.” Guests were invited to enjoy all 12 of Wingstop’s iconic flavors, and mix & match to their heart’s content. This pop-up was Wingstop’s universe brought to life: bold, flavorful, unapologetic, and full of moments built for the feed.
“Sauce & Toss”
At the heart of the experience was the Sauce & Toss station, where guests chose their favorite of 12 different flavors and watched tenders get tossed fresh to order. Nearby, the Mukbang Station encouraged full-send flavor moments on camera, giving fans a chance to showcase their reactions and amplify the experience on social media.
Mixed to Order
To turn flavor into a full-sensory experience, we partnered with DJ Milan, best known as Doechii’s touring DJ, to keep the energy high all night long. Inside the custom-built studio space, guests stepped up to the mic, captured content, and became part of the atmosphere themselves. The music transformed every sauce toss, reaction shot, and flavor combo into a social-first moment built for the feed, blending food, sound, and culture into one unapologetically bold experience.
