It costs more to be a woman, but blame that on the pink tax.
women pay about $2,188 in extra Costs EACH YEAR FOR SIMILAR
PRODUCTS AND SERVICES THAT ARE PACKAGED AND SOLD TO MEN.
THAT’S WHERE FAIRPRICE COMES IN, TO CALL OUT BRANDS CHEATING WOMEN.
ON INTERNAtiONAL WOMEN'S DAY We Took over visa.com to launch FAIRPRICE.
OUR FAIRPRICE app provides alternatives to pink-taxed items based on
ingredients, price, and brand. A PERSONAL SHOPPING ASSISTANT THAT FIGHTS THE PINK TAX.
NEON signs ARE GIVEN to businesses who want to shoW their commitment to going pink-tax free AND TOTE BAGS for customers BUYING PINK-TAX FREE products.
OUR pink card rewards women for shopPing at pink-TAx free locations. receive 7% back becAuse women on average spend 7% more on products.
Cash back maximum to pay WOMEN for THEIR pink TAX is $2,188.
THIS MACHINE COMPARES YOUR EVERYDAY PRODUCTS. PURCHASE PINK ONES AT YOUR OWN RISK.
FOR THOSE WHO DON'T KNOW ABOUT THE PINK TAX, THIS WILL GET THEIR ATTENTION:
ART DIRECTOR: Michael Arroyo
COPYWRITER: Parth Raval