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It costs more to be a woman, but blame that on the pink tax.
women pay about $2,188 in extra Costs EACH YEAR FOR SIMILAR
PRODUCTS AND SERVICES THAT ARE PACKAGED AND SOLD TO MEN.

THAT’S WHERE FAIRPRICE COMES IN, TO CALL OUT BRANDS CHEATING WOMEN.

 
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ON INTERNAtiONAL WOMEN'S DAY We Took over visa.com to launch FAIRPRICE.

BEFORE


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AFTER


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OUR FAIRPRICE app provides alternatives to pink-taxed items based on
ingredients, price, and brand. A PERSONAL SHOPPING ASSISTANT THAT FIGHTS THE PINK TAX. 

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NEON signs ARE GIVEN to businesses who want to shoW their commitment to going pink-tax free AND TOTE BAGS for customers BUYING PINK-TAX FREE products.

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OUR pink card rewards women for shopPing at pink-TAx free locations. receive 7% back becAuse women on average spend 7% more on products.

Cash back maximum to pay WOMEN for THEIR pink TAX is $2,188.

 

THIS MACHINE COMPARES YOUR EVERYDAY PRODUCTS. PURCHASE PINK ONES AT YOUR OWN RISK.

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FOR THOSE WHO DON'T KNOW ABOUT THE PINK TAX, THIS WILL GET THEIR ATTENTION:

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“FAIRPRICE”

ART DIRECTOR: Michael Arroyo
COPYWRITER: Parth Raval