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62% of Americans have gone to work sick And in 2017, 32% of Americans didn’t use any of their sick leave. Clearly, We feel like we don’t have time to get sick, and we ignore our bodies when we’re feeling under the weather.

SO When Is the last time YOU GAVE YOURSELF PERMISSION to take a breather?

 
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The vicks logo and package redesign makes your vaporub attractive enough to LEAVE OUT on your NIGHTSTAND (NOT your Bathroom).

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A REMINDER TO COMMUTERS THAT IT’S NEVER TOO LATE TO TURN AROUND.

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OUR "STAY AT HOME" sick kit allows YOU TO send the sick LOVED ONEs
in YOUR LIFE (OR YOU) a VICKS CARE PACKAGE through AMaZON.

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Along with a container of vicks vaporub, a shower bomb, and sockS,
our sick Kit includes a one-day subscription to Amazon PRImE.

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SEND US YOUR UNHEALTHY SELFIE AND IF YOU're featured on our INSTAGRAM FEED
WE'LL send YOU A ONESIE! #TakeABreather

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we'll have ALSO HAVE A POP-UP of nap nests equipped with vick's vaporub,
 for those who need rest while they're traveling FAR FROM HOME. 

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AND HOW ABOUT A QUICK MEDITATION BEFORE YOU LEAVE…

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“TAKE A BREATHER”

ART DIRECTOR: Michael Arroyo
COPYWRITER: Kate Ursu