Your Girly Pop Era
Tik tok, it’s about that time.

To help keep TikTok Shop showing up across social after launch,
we created beauty, fashion, and lifestyle content that felt straight out of the For You Page. Inspired by DIY creator culture and Gen Z influencer energy, the work mixed “girly pop” aesthetics, lo-fi storytelling, nostalgic internet references, and casually chaotic product moments that feels real to how people actually post, discover, and shop online. Nothing overly polished, just fun, trend-aware content designed to feel fun and native to the platform.

“Girl Pop Era”

TikTok Shop

CD: Michael Arroyo
AD: Carly Altieri
CW: Olyvia Chac-Nguyen

TALENT LEAD: Heather Ward
STRATEGIST: Hannah Ferguson
ACCOUNT DIRECTOR: Cortney Gilliland