Bar Tender by Wingstop:
The First Bar Dedicated
to Chicken Tender
To celebrate the launch of their New Crispy Tenders, we took Wingstop through a VIP experience. No press conference. No safe sample tables. Instead, we dropped ‘Bar Tender by Wingstop,’ a two-night-only pop-up in NYC where fans, creators, and flavor lovers could get a taste of chef-made sauced, tossed, and remixed tenders in any way they wanted.
Online Foghorn
To ensure every fan could participate in the park, across the bay and around the world, we created a mobile foghorn button on the Giants app and homepage. In the end, more than 20,000 mobile foghorns blasted Bochy farewell.
OOH + MEDIA KIT
We packaged and hand delivered kits to sports bars, yacht clubs, news and radio stations, select Giants super fans, and influencers. Each kit contained exclusive Bochy merchandise and a personal foghorn button for the big foghorn salute.
