Tales of the Cocktail
Modelo: The Official Beer for Michelada
At Tales of the Cocktail 2025, Modelo celebrated its 100-year legacy with a bold showcase of flavor and culture. Across the Tasting Room and Spirited Dining, guests explored the Michelada through immersive signage, menus, posters, digital assets, and giveaways I designed. Curated visuals and details brought the brand to life, inviting guests to experience Modelo’s heritage in fresh, contemporary ways.
Cheleda Bar
Guests kicked off their experience with a first taste of Modelo Chelada, guided by bartenders who showcased playful garnishes and flavor enhancements.
Michelada Memoria
After creating their own micheladas, guests snapped a photo in a custom Modelo booth and placed it in a lotería-inspired frame. This turned a delicious moment into a personalized keepsake along with custom Modelo swag, from totes and bandanas to pins, featured designs capturing the bold essence of the michelada and marking Modelo’s centennial.
