Tales of the Cocktail
Modelo: The Official Beer for Michelada
At Tales of the Cocktail 2025, Modelo celebrated its 100-year legacy with a bold showcase of flavor and culture. Curated visuals and details brought the brand to life, inviting guests to experience Modelo’s heritage in fresh, contemporary ways.
Cheleda Bar
Guests kicked off their experience with a first taste of Modelo Chelada, guided by bartenders who showcased playful garnishes and flavor enhancements.
Michelada Memoria
After creating their own micheladas, guests snapped a photo in a custom Modelo booth and placed it in a lotería-inspired frame. This turned a delicious moment into a personalized keepsake along with custom Modelo swag, from totes and bandanas to pins, featured designs capturing the bold essence of the michelada and marking Modelo’s centennial.
Tales of the Cocktail
Modelo: The Official Beer for Michelada
Across the Tasting Room and Spirited Dining, guests explored the Michelada through immersive signage, menus, posters, digital assets, and taste pairings we designed.
